Discover how you compare to your competitors in the digital experience space

The Tech Stack Report provides a high-level assessment of your digital experience and how it compares to key competitors. It distills complex technical insights into a clear score.

Why Tech Stack Report?

Delivering standout digital experiences is easier and faster when your tech setup matches your business goals. The right technology drives better results. That's why the Tech Stack Report measures both technical foundations and digital performance, giving a clear view of how a brand stands among key competitors.

What sets Tech Stack Report apart?

While many tools focus on technical details, the Tech Stack Report provides a holistic view of your digital experience. It measures not just current performance, but also your brand's ability to innovate and execute its vision moving forward.

What's inside?

The report compiles insights, signals, and key learnings from all selected companies into an easy-to-digest quadrant graph.

  • A clear snapshot of how each brand stacks up on tech modernity and digital experience.
  • Actionable signals from real-world performance, not just guesswork.
  • A visual benchmark to understand who's leading, lagging, or quietly catching up.
  • Strategic takeaways to help you identify gaps, opportunities, and next steps.
marshallheadphones.com
Marshall Group

Personal Audio Brands (Marshall Group perspective)

Quadrant Tech-Stack Analysis

Digital Frontrunners

Brands here combine modern, agile technology with excellent performance at scale-positioned to lead in both innovation and execution.

SteelSeries

SteelSeries

steelseries.com

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Other Technologies:
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Bang & Olufsen

Bang & Olufsen

bang-olufsen.com

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Other Technologies:
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Anker Innovations Co., Ltd.

Anker Innovations Co., Ltd.

anker.com

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Other Technologies:
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Tuned Veterans

These are established players running on legacy systems but still delivering solid digital performance through refinement and experience.

Audio-Technica Corporation

Audio-Technica Corporation

audio-technica.com

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Other Technologies:
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Logitech International S.A.

Logitech International S.A.

logitech.com

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Other Technologies:
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Lagging Innovators

With a future-ready stack in place, these brands are poised for growth - if they can turn capability into impact.

Marshall Group

Marshall Group

marshallheadphones.com

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Other Technologies:
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Sennheiser electronic SE & Co. KG

Sennheiser electronic SE & Co. KG

sennheiser.com

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Other Technologies:
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Shure Incorporated

Shure Incorporated

shure.com

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Other Technologies:
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Anchored Giants

Slowed by outdated systems and underwhelming performance, these organizations risk falling behind unless they modernize.

Skullcandy Inc.

Skullcandy Inc.

skullcandy.com

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Other Technologies:
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Sony Group Corporation

Sony Group Corporation

sony.com

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Other Technologies:
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Beats Electronics, LLC

Beats Electronics, LLC

beatsbydre.com

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Other Technologies:
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Bose Corporation

Bose Corporation

bose.com

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Other Technologies:
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Jabra

Jabra

jabra.com

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Other Technologies:
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B-MarketWatch

The B-MarketWatch helps you understand how your website compares to your competitors. The results show relative competitive standing to better understand your position in the market.

marshallheadphones.com
Marshall Group

Performance Score

UnderperformingIndustry Leader
MIN0MAX
Worst
Best
You

Median Performance

Average

Middle-of-the-pack among peers. Optimise to pull ahead.

Modern Tech Score

Legacy StackCutting Edge
MIN0MAX
Worst
Best
You

Peer-Leading Technology

Cutting-Edge

Represents the latest approaches among peers; pushes the frontier.

Klaus UnterkircherKlaus Unterkircher

Not here to keep up but to outpace?

If you're the kind of leader who's always looking ahead, we likely share more than a preference for modern tooling.

Klaus is the CEO of Bright IT and a Digital Experience expert who has been working with digital leaders for over 20 years. No sales pitch, just shared curiosity - and actionable insights.

Note: While we strive for accuracy, our tech stack report is based on publicly available signals and educated inference. As technologies evolve and implementations vary, the results should be viewed as indicative rather than definitive. Interpretations may differ, and findings are subject to change over time. Always validate critical decisions with internal technical review.